Wednesday, April 29, 2009

Hammer 1




Whenever marketing folks talk about bold new colors, they're usually covering for the fact that the new model year has little new to offer—except for a change in pigment. By the same token, when a motorcycle manufacturer flies you to Austin for a ride in the Texas Hill Country, you don't expect to hear about bold colors early in the pre-ride technical briefing—if at all—unless, of course, the bike in question is the 2005 Victory Hammer. In the case of the Hammer, the color palate had to be new and particularly bold or it wouldn't live up to the rest of the bike.

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